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Your customers now ask AI before they ask anyone. We structure your content so ChatGPT, Gemini and Google AI Overviews name your business when they answer.
Run my free AI visibility auditTL;DR
Answer engine optimisation, or AEO, structures your content so AI engines like ChatGPT, Gemini, Perplexity and Google AI Overviews quote your business directly when customers ask a question. It is not a replacement for SEO, it builds on the same foundations. For local and service businesses, it means being the one the AI recommends when someone asks for the best option in your area. Start with a free audit to see how AI describes you today.
Search has changed. Instead of scrolling results, people increasingly ask an AI assistant a direct question and act on the single answer they get. Around a third of UK Google searches already return an AI generated answer, and tools like ChatGPT and Perplexity are now a first stop for many buyers. If the AI names a competitor and never mentions you, you have lost the customer before they reached your website.
Klarai restructures your content into the clear, quotable answers these engines prefer, marks it up so they can read it, and builds the authority signals that make them trust you as a source. When an AI assembles a response in your category or your area, it pulls from your business.
We rewrite your key pages so each important question has a tight, factual answer an engine can lift cleanly. This is the single change most sites are missing.
We add the structured markup that helps engines understand and confidently quote your content.
We strengthen how you are understood across the web through consistent business information and credible references, not just edits on your own site.
An engine cannot cite a page it cannot find or understand, so we make sure your SEO foundations are solid first, then layer the answer engineering on top.
SEO ranks your pages in traditional results. AEO structures your content so AI engines cite it in their answers. GEO, or generative engine optimisation, is the broader goal of appearing across all generative platforms. In practice they overlap heavily and share the same foundations, so we treat them as one connected discipline rather than three separate products.
Pages you already rank near the top for can start appearing in AI answers within weeks, because the engines draw on the existing search index. Newer or more competitive topics take longer as your authority and citations build, usually two to three months.
Answer engine optimisation is the practice of structuring your content so AI answer engines like ChatGPT, Gemini and Google AI Overviews quote your business directly when they answer a relevant question, rather than only ranking you in a list of links.
SEO focuses on ranking your page in traditional search results. AEO focuses on getting your content cited inside AI generated answers. They share foundations, so you need both, because AI answers are built on the same index that powers normal search.
Yes. When someone asks an AI for the best plumber, garage or service in their area, you want to be the business it names. AEO gives local businesses a real chance to be that recommendation.
By giving clear, factual answers to the questions your customers ask, marking them up with the right structure, and building authority signals across the web. That combination is what these engines look for when choosing a source.
No. AEO builds on SEO. Strong search foundations are what make your content eligible to be cited in the first place, so the two work together.
Run our free audit and we will show you where you appear in AI answers, where you do not, and what to fix first.